‘Covid-19 boosts Indian flexible packaging’ – Biku Kohli

Biku Kohli, managing managing director of SP Ultraflex

The ongoing Covid-19 pandemic has been a huge tailwind for the Indian flexible packaging industry. In the coming years, the growth rate volition exist much higher every bit the demand for packaged appurtenances rises, Biku Kohli, managing managing director of SP Ultraflex, told Packaging Due south Asia.

"I come across the Covid-19 pandemic every bit a catalyst for the growth of the Indian packaging industry. This unfortunate event has the potential to change the growth rate of the flexible packaging for the foreseeable future," Kohli said. "If nosotros were growing at a sure average rate annually, I see that growth rate to be higher by seven-10% in the years alee. India ever had the potential, and the Covid state of affairs will but help in accelerating the realization of that potential."

Bombay-based SP Ultraflex is a leading manufacturer of slitter rewinders and has supplied more than 15 machines during the pandemic to flexible packaging converters in India and overseas. What'south more, a bulk of these are models from its' top-rated ROBOSLIT series dual turret slitter rewinders.

A blitz of orders from a variety of customers

At that place was a huge need for packaged food and FMCG products during the lockdown, and the consumer preference for packaged goods continues in the united nations-lockdown. The need for packaged goods meant that demand for flexible packaging printing and converting machinery too was strong. And this has benefited SP Ultraflex besides, which has seen an splendid social club book in recent months.

"We meet convertors place several orders, and this trend is across categories. Not only blue-chip companies just minor family-owned businesses have stuck their necks out and are investing in newer machines, and machines with more than automation," Kohli said. "This trend of convertors going for machines with greater automation is a large plus for SP Ultraflex because we are known for producing such machines."

Talking about the visitor'south performance during the 2020-2021 financial year, Kohli said that for SP Ultraflex, the yr would exist much improve than expected. "We accept seen very robust orders from new and existing customers. Frankly, we have never seen such buoyancy before, and it'southward great to see the entire team making the most of the opportunity that has presented itself." he said.

Digital business, remote installation & Google glass

The lockdown, imposed in end-March, led companies to expect for new ways of doing concern and interact with customers. Adoption of digital applied science was quick and widespread among Indian companies. Although its manufacturing plant was shut from around 10 March to xx May, SP Ultraflex quickly incorporated digital communication technology for internal and external work.

"Working during the early part of lockdown was a claiming. But we never stopped talking to our customers, and the digital medium played a large role. The contempo months take been a period of great learning. We could never take imagined that we could committee a machine well-nigh, that too a medium automation level slitting machine," Kohli said.

SP Ultraflex has been using Google's Glass technology for new installations and service interventions. Having used Google Drinking glass to guide its customers, as if its engineers were at the bodily site, Kohli says this tendency is here to stay.

Digital business concern means real-time workflow and response

"Nosotros accept realized the tremendous potential that the digital medium has. For example, when we are talking to a potential customer, nosotros tin can have sales, design, and automation teams taking part wherever they may be. Because of this, the customer gets all his questions answered in a responsible and actionable manner. It helps us in saving a lot of time and eliminates follow upwardly processes. We take been able to close many deals much faster due to this type of communication compared to how we sold before. SP Ultraflex will continue to incorporate digital communication technology and has built upwards a engineering briefing hub," Kohli said.

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Source: https://packagingsouthasia.com/type-of-packaging/flexible-packaging/indian-flexible-packaging/

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